Influencers

Date: Jun 02 2011

Blog

Never underestimate the value that family, friends, neighbors, teachers, and clergy have on the way you live your life, conduct business, raise cattle, and how you share your talents and treasures with others.

Food morality on the ranch

Date: May 25 2011

Blog

I strike up a lot of random conversations in boarding lines, airport bars and with new seat buddies. Not surprisingly, many of these conversations end up on a beef related topic.

Ghost yards

Date: May 20 2011

Blog

I went by a feedyard in the panhandle of Oklahoma on recent travels, and it was just one of those experiences that was a tad bit eerie. One reason for fewer feedlots is that cattle are simply larger now.

Niche or not?

Date: May 20 2011

Blog

Last year our licensed partners sold 777 million pounds. As industry-wide quality has increased, nearly one in four Angus-type cattle qualifies for our brand. One in seven beef carcasses makes CAB.

Grass and other disappearances

Date: May 17 2011

Blog

We like it when things are “normal,” but realize our average climate is the result of a wide range from year to year. 

Mythbuster Monday: Good fat, bad fat

Date: May 16 2011

Blog

It’s all about the marbling – those beautiful flecks of flavor you see evenly dispersed in the steak. You may notice that I focus on saying “flecks of flavor” rather than “flecks of fat.”

Not in Kansas anymore

Date: May 12 2011

Blog

Duane and I have a commitment to advocate for the beef industry. I write a blog and we connect with consumers whenever possible, but this was an excellent opportunity to connect with folks we have no other way of meeting.