If you’re calving right now, odds are Valentine’s Day isn’t high on your priority list. (Sorry, ranch spouses!) But for our sales team, it’s an important occasion. And not just because they really like those little hearts that say, “Be Mine.”
You know when you come back from a conference and you’re all caught up and have plenty of time to make sense of all the good information you took in? Yeah, me neither.
Last fall we encouraged young Angus leaders from across the country to apply for our Building Blocks for Success Seminar, and were impressed with the young adults who answered our call!
But year after year, our team visits intelligent, strategic-minded ranchers who are not only making money with straight Angus, but who are making more money with a single breed.
That’s why when Kelly—now as assistant director of foodservice marketing for CAB–and the team were charged with bringing Certified Angus Beef ® brand education to sales forces across the country, they reinvented the typical training session by developing the CAB Meat Lab.
But this particular morning, in a store still trying to restock from the holiday madness, there were no CAB roasts to be found and no butcher on duty yet.
When the wind is calm, and the snow falls gently, feeding the cows becomes a beautiful thing.
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