I know that supply chain isn’t news to you, but it’s fascinating to me to grasp what a small (yet hugely significant) part of the entire beef production process the actual cattle-focused segment plays.
So come along — in this blog, you’ll get to ride shotgun with us as we travel cattle country and share the stories that make up the Certified Angus Beef brand”s BlackInk team.
Managing for beef quality isn’t an arbitrary end-product objective, panelists pointed out at a Cattlemen’s College® session. According to moderator Larry Corah, vice president of Certified Angus Beef LLC (CAB), it also means managing for more profit. “Managing for Quality: A supply chain approach” was presented at the National Cattle Industry Convention and Trade Show’s annual educational event Feb. 2 in Denver, Colo.
Producers can’t wait for profit to knock on the door; they must seek it out, and according to one economist, that means now. “It’s time,” Dan Basse says. “It’s time that the beef producer think globally and sell his very-high-quality product overseas.” The president of AgResource Company, Chicago, says failing to act in the near term will literally cost a fortune.
Records are made to be broken. That’s the prevailing sentiment at Certified Angus Beef LLC, (CAB) which, despite a challenging global economy in fiscal 2009, achieved record sales for the third consecutive year. The Certified Angus Beef ® brand logged several divisional and monthly records along the way.
The portrait of Louis M. “Mick” Colvin has entered the hallowed halls of the Saddle & Sirloin Gallery in Louisville, Ky. More than 230 of Colvin’s family and friends gathered Sunday, Nov. 15 for the dinner and unveiling at the Kentucky Fair and Exposition Center, where the gallery has been located since 1977. Before that time, it was housed in the Chicago Stock Yards beginning in 1903.
Beef reigns supreme in consumers’ protein choices, according to research released earlier this year from West Texas A&M University. Nearly half of consumers surveyed put beef as their No. 1 protein choice, and 97% indicated they ate beef between one and 12 times each week.
Cattlemen tell stories in a lot of ways – across a fence gate, over coffee at the feed store, through the pickup window or atop a good horse in the back of the ropin’ pen. Now, producers focused on quality can also tell their stories at www.certifiedangusbeef.com.
When it comes to beef quality, the stocker industry is sometimes considered oblivious, or driven only by pounds. But market dynamics have continued to build the case that quality matters to these entrepreneurs, and of course, they matter in any discussion of beef quality.
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