Producers can’t wait for profit to knock on the door; they must seek it out, and according to one economist, that means now. “It’s time,” Dan Basse says. “It’s time that the beef producer think globally and sell his very-high-quality product overseas.” The president of AgResource Company, Chicago, says failing to act in the near term will literally cost a fortune.
Records are made to be broken. That’s the prevailing sentiment at Certified Angus Beef LLC, (CAB) which, despite a challenging global economy in fiscal 2009, achieved record sales for the third consecutive year. The Certified Angus Beef ® brand logged several divisional and monthly records along the way.
The portrait of Louis M. “Mick” Colvin has entered the hallowed halls of the Saddle & Sirloin Gallery in Louisville, Ky. More than 230 of Colvin’s family and friends gathered Sunday, Nov. 15 for the dinner and unveiling at the Kentucky Fair and Exposition Center, where the gallery has been located since 1977. Before that time, it was housed in the Chicago Stock Yards beginning in 1903.
Beef reigns supreme in consumers’ protein choices, according to research released earlier this year from West Texas A&M University. Nearly half of consumers surveyed put beef as their No. 1 protein choice, and 97% indicated they ate beef between one and 12 times each week.
Cattlemen tell stories in a lot of ways – across a fence gate, over coffee at the feed store, through the pickup window or atop a good horse in the back of the ropin’ pen. Now, producers focused on quality can also tell their stories at www.certifiedangusbeef.com.
When it comes to beef quality, the stocker industry is sometimes considered oblivious, or driven only by pounds. But market dynamics have continued to build the case that quality matters to these entrepreneurs, and of course, they matter in any discussion of beef quality.
A lot of folks in the beef industry worry about where the next generation of ranchers will come from. But cattlemen with real foresight wonder about tomorrow’s consumers. Certified Angus Beef LLC recently partnered with its licensed distributor, Performance Food Group, at the Culinary Institute of Virginia (CIV). Their joint mission: to educate the next generation of chefs on preparing high-quality beef dishes that will capture future consumer demand.
A couple of empty semi-trailer trucks and a signed, blank check arrived at a southwest Montana ranch late one fall. The rancher helped load some of his best calves, and then watched the trucks head back to GG Genetics feedyard in Ida Grove, Iowa. The check stayed in Montana; the value returned to Iowa.
A big feedlot can stand out for personalized custom cattle feeding, if it has the right people. Consider Garden City (Kan.) Feed Yard, LLC, where employees stay on for 20 years or more because the programs they manage work so well.
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