Well nearly 300 CAB Specialists (the guys and gals at our foodservice partners who share the ins and outs of your brand with the HRI guys and gals) gathered in sunny San Diego last month for our 2015 Specialist Seminar.
The paths that lead to the same end point of people raising Angus cattle are as diverse and spread out as the ranches they inhabit across this country.
If you’re calving right now, odds are Valentine’s Day isn’t high on your priority list. (Sorry, ranch spouses!) But for our sales team, it’s an important occasion. And not just because they really like those little hearts that say, “Be Mine.”
But this particular morning, in a store still trying to restock from the holiday madness, there were no CAB roasts to be found and no butcher on duty yet.
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