A license to sell, part III
But just because it’s last in the series doesn’t mean it’s last on our minds.
Mark sees the international division as our strongest potential growth market in the next 10 years. That’s especially impressive considering Certified Angus Beef® is already available in 50 countries worldwide.
Here’s how it works overseas (or, often, just across the borders here in North America):
As a brand, we have two options: license exporters to export our product to other distributors or export directly to our licensed foreign accounts.
Mark explains in the case of Japan, we’d export to a distributor in Japan. That distributor will then sell to two or three other sub-distributors.
It’s complicated, but that’s typically how it works in some countries.
Unlike its domestic counterpart, CAB’s international division covers all levels of distribution. That means retail and foodservice are both included. But, organizational structure and complications aside, it’s really not that different. Every CAB steak or ground beef product starts with an animal that makes its way from the producer to the feedlot and then on to one of the 30 licensed packing plants in the U.S. and Canada.
And, with every single pound, our job remains the same: to increase demand for you, the cattle producer. After all, as Mark puts it, we work for you.
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