Trading Places, Part II
Part II: Quality always considered
“Let’s meet, say just before 5?” Chad Ellingson asks on the other end of the line.
It’s dark when we pull up to his family’s property near St. Anthony, N.D., and my headlights catch glimpses of the immaculate scene set before me. Fresh cut grass, well-fed horses, youngsters wiping their eyes, yet committed to the morning’s task.
It’s a refreshing sight. For as much as the Ellingsons take advantage of the technologies of artificial insemination (AI) and embryo transfer (ET) for their registered herd of 550, they do just as much the old-fashioned way — on horseback, around the dinner table, with family.
“I wanted to be a rancher all of my life,” Chad says. “That was my dream. When you get to live that out next to your family, you have to step back and say, ‘There couldn’t be a better way to make a living.’ ”

“We think Angus cattle are pretty special,” Chad says. He has the data to prove it.

“I think you can breed cattle that are balanced from a maternal standpoint,” Chad says, “where the same cattle are earning quality marks on the rail.”
The rancher uses tools and technologies to breed a cow that will thrive and be efficient at home on the ranch, “but at the same time be the cow that produces a bull that will go and produce calves that are efficient in the yard and at the end of the day will hang a really high-quality carcass.”
He culls with that in mind. And this.
“When people think of a great eating experience, Angus beef is what they want on their plate, and we want to be involved with a breed that is important to the consumer.”
Sound familiar?

“I think they realize they have the privilege of feeding the world,” Chad says.
Tomorrow we’ll follow along as Chad trades places with Dale Zimmerman and chefs Dusty and Alan. If you missed yesterday’s post about the restaurants, be sure to catch up here!
PS – to read more about Ellingson Angus and their commitment to quality no matter what, find the full Angus Journal story here.
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