A tough bunch

Three days into the Cattle Industry Convention & NCBA Trade Show, it’s likely that the streets of San Antonio reflect a bit more grit than glamour. Whether apprehensive to leave behind those first-year heifers or eager to reacquaint with friends from afar, they’re there to offer support of common goals and one another.

Ask John Stika about cattlemen and you’ll get a straightforward answer.

Creative. Resilient. “They’re a tough bunch,” he says.

With every description the confidence in his statements only builds. Like the Kansas ranchers he knew as a child, his thoughts don’t waver.

But what is it that makes you so special? If only it were that simple.

Efficiency: you coupled traditional production practices with brilliant technology.

Urged to increase supply and demand: you do it every day.

Higher quality: they asked for it and you provide.

The list goes on.

“This is a very creative industry. It’s not just through technology,” John says. “It’s about focus, it’s about discipline, it’s about being intentional and the choices and decisions we make in breeding and the management of cattle.”

Events like these serve as a safe spot, a sounding board for ideas from a group willing to run with them.

“There’s nothing I would put past the beef community here in the U.S. and what they’re able to do when given the tools and given the signals of what consumers want,” John says.

This week and every day, we’re proud to work alongside you.

Thanks for allowing us to tell your story,

Laura

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