Getting what you want from your grocer
We love hearing about Certified Angus Beef® brand superfans. The diehards, who eat nothing else. They’ve tasted the best and won’t go back. They know not all Angus is created equal and they’re not fooled by imitators.
Cindy is one of those superfans.
Making her testimonial even stronger? The 55-year-old Texan, wife and mother has no ties to the Angus breed. Though she — and most of her family — works in the agricultural industry, it’s on the allied industry side. The only cattle on their place are the Mexican steers she and her husband, Mitch, use for team roping practice.
And yet, she is loyal to CAB.
So loyal, in fact, that she didn’t sit back quietly when her favorite local retailer started scaling back on their CAB orders in favor of their own branded program. She recounts a typical conversation with one retailer:
Cindy: “Do you have any CAB sirloins?”
Retailer: “Yes, they are in the cooler behind you.”
Cindy: “No, those are [other branded program]. I want Certified Angus Beef.”
Retailer: “But these are good, too. And on sale!”
Cindy: “I don’t really care if they are on sale if they don’t taste as good.”
Retailer: “Well, how about some [other branded program] T-bones?”
And that’s the moment she walked away.
But she didn’t give up. She persisted, threatened to order online and spoke to the meat manager. (She tells us the talking point “We’re allergic to tough beef!” came up at one point. How great is that?) And when that didn’t work out to her satisfaction, she went across town to the same retailer’s other location. It turns out they are happy to keep her in all the CAB sirloins she can cook.
Not getting what you want out of your retailer? Take a cue from Cindy. Be informed (Don’t know how CAB is different from other branded programs? Refresh your memory on the 10 requirements here.) and be persistent.
Grocers, like cattlemen, are always looking for a premium. And for both, CAB is the answer!
*And if you’d like to locate a CAB partner near you, visit our “Where to Buy” page.
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