2023 CAB Awards
We say we’re the Brand that Pays®, but don’t just take our word for it.
Learn from fellow producers how targeting the Certified Angus Beef ® brand has affected their businesses and bottom lines. We realize there are a 1,000 ways to successfully produce cattle that gain and grade. Production methods vary based on environment and available resources. What fits your neighbor’s operation might not work in yours.
These are the stories of our 2023 Certified Angus Beef producer award winners who were recognized at our Annual Conference. Cattlemen share what’s worked for them (and some of what hasn’t) and why they focus on raising cattle that do well on the ranch and still perform on the plate and for the pocketbook.
Feedyard
Showing Up, Every Day
Thirty-five thousand cattle may fill these pens, but it’s the Gabel family who set the tone for each day. Steve and Audrey persistently create a people-first culture, echoed by their son Case and daughter Christie, who work alongside them in the yard office. The Gabel’s drive to effectively hit the high-quality beef target earned Magnum Feedyard the CAB 2023 Feedyard Commitment to Excellence award.
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Seedstock
From the Ground Up
Benoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.
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Commercial
Everything They Have
Progress is a necessity on the Guide Rock, Nebraska, ranch where Troy Anderson manages a commercial Angus herd, small grower yard, his 10-year-old son, and a testing environment. Troy’s approach includes respect for his livestock, people and land. For that, Anderson Cattle was honored with the CAB 2023 Commercial Commitment to Excellence Award.
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Ambassador Award
Building Bonds
A dozen members of the Meijer communications team arrived to experience, first hand, how the beef they sell in their stores is raised. They touched and felt and tasted and smelled every aspect of the cattle business from the delicious flavor of Certified Angus Beef ® ribeyes to the slippery sensation of you-know-what on their shoes. Questions of every nature were asked and answered by true cattlemen and champions for CAB, Bruce, Scott and Andrew Foster.
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Progressive Partner
Future Focused Business
Pilot partners in CAB’s Ranch to Table program, these North Dakota ranch families took some of the market volatility into their own hands in April 2022. Their leap of faith provides high-quality beef options for their communities and diversifies their income. Now they sell their finished cattle, as well as those of their customers, through Dakota Angus, a direct-to-consumer beef business.
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Sustainability Award
Making It Better
Most sane folks don’t choose to go into business with Mother Nature. She’s a fickle and unpredictable partner. So, how did two people with zero agricultural background, no generational land, wealth or genetics carve a profitable partnership with her in Southwest Kansas? By focusing on progress and a desire to leave things better than they found them – which also earned them the CAB Sustainability Award.
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Canadian
Excellence by Everyday Improvement
The cattle business awards no trophies for participation. Nor does any rancher plan and work each day in hopes of wider recognition for doing things right. Yet caring for their land and livestock with a daily devotion to “excellence in practice” quietly switched a spotlight on JPM Farms. Jean-Paul and Marlene Monvoisin with their adult children, Colton Monvoisin and Josee Monvoisin-Garner, operate the quality-focused seedstock Angus ranch in the rolling hills near Parkbeg, Saskatchewan.
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