Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Maternal function at Marrs Ranch
Recipients of CAB’s Commercial Commitment to Excellence award, Dan and Anna Marrs, Whitewood, S.D., were the first to admit their herd of 600 Angus females wasn’t perfect.
The Good, the Bad and the Ugly
To raise cattle for over 33 years with someone, you’ve got to love what you do and who you do it with.
Exponential Impact
Twenty years later Trevor and Torri Lienemann of Princeton, Neb., have four kids, a 300-cow seedstock operation and lots and lots of data.
Consumer Connection
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Research Drivers
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