Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
From chaos to dream ranch
Raising cattle had been a dream for the Idaho couple from the start of their marriage, even though neither had prior ranching experience. After years of dedication and faith in each other, the Brown family now operates a large cow-calf operation focusing on quality Angus genetics.
Proven but still improving
The Miller family has invested time, technology and the study of expected progeny differences into their cattle. The result? Quality Angus genetics that consistently come on top and premiums that end up in the hands of the farmers.
Sights set on better beef
A successful business doesn’t happen overnight. It takes patience, strategic management and a desire to make the best better. After years of dedication, the Georg brothers have increased the carcass quality and maternal function of their Angus herd.
Consumer Connection
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Research Drivers
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