Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
A pen of Primes
Their success with quality Angus cattle disguises the fact that the Boyer brothers are first-generation farmers. Originally from Detriot, the brothers moved to a farm in Missouri 46 years ago with no prior knowledge of raising cattle. Today, their best pen of finished steers marked 100% Certified Angus Beef with all but one Prime.
Welcome to the table
If the Olson’s could sit everyone at the same table, when guests come to tour the Olson Land & Cattle ranch near Hereford, Texas, they absolutely would. For close to 30 years now the family has hosted ranch tours, earning them the Certified Angus Beef ® Ambassador Award.
The way to do it
In everything he does, Ryan Noble pushes the limits of success to what some would call overachieving. To everyone else, it’s no surprise Noble Ranch was named the Certified Angus Beef ® 2019 Commercial Commitment to Excellence Award winner.
Consumer Connection
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Research Drivers
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