Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
New calf marketing routes
For the 70% or more of beef calves born last spring, more than the usual share veered from traditional roads to the feedyard come fall. Backgrounding those calves opened gates to several new revenue paths, though not without risk.
Matchmaking the yard
Choosing a feedyard is a bit like selecting a life partner. Feedyards offer different marketing opportunities and strategies. A manager should be able to look at a customer’s pen and know, “I have a good market for those cattle. I can handle it.”
Find what works, stick to it
He’s a sixth generation farmer and grew up on a cattle farm and apple orchard. She’s a past chemistry teacher but now works full-time on the farm with her husband. Together, they closely manage their bottom line.
Consumer Connection
What and why are they buying
In an era of skepticism consumers have trust issues, especially with those raising their food. The good news is demand is strong and taste is the main driver. Trust is going to be the key to gaining consumer confidence.
The winding road to Prime
Steakhouse Prime Cincinnati is a bustling fine-dining experience, but it didn’t start out like that when Executive Chef Shawn Heine was hired. So he took on the challenge of revamping the menu to include Certified Angus Beef.
The stories that barn could tell
Every barn means something to the people who spend so much of their lives in it, but it takes sharing those moments with the rest of the world. Sheltering Generations does that and gives back to rural communities.
Research Drivers
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