Headed the same way

George said I didn’t have to print any pictures of him or print any of what he said.

Sorry George. It was just too good not to.

Meet George and Lorretta Epp, the righthand man (and woman) at Guggenmos River Ranch.

When I planned to visit the family ranching and feeding operation in the Nebraska Sandhills, Larry Guggenmos wanted to be sure the couple could make it to the interivew, too.

No wonder. They all sat around the kitchen table finishing each other’s sentances when talking cowherd goals.

“I never understood somebody who says, ‘I don’t care about the meat.’,” George said. Shaking her head, Loretta added, “Then where are your cattle going to end up?”

I don’t think their paycheck is directly tied to some grid payment or cattle performance goal. That’s when it became clear to me that having “good help” is about a whole lot more than finding hard workers or folks who pay attention to detail.

These cattle are the result of a shared vision.

It’s about a shared vision.

The cowherd records–the pedigrees, the history, special notations–all 400-some of them are displayed on the office wall. But there’s hardly any need. George and Loretta know those cows like they’re their kids.

“George can remember their mothers and their grandmothers. Cows and pedigrees are his thing,” Larry says. Today Larry spends most of his time on the feeding end of the cattle equation. As I told you Monday, that combination of genetics and managment is producing loads that reach nearly 80% CAB and CAB Prime.

I heard, “We’re a good team,” two or three times during my visit.

We know that’s a good feeling. We’re glad folks out in the country share our passion for the end product, too.

May your bottom line be filled with black ink,

~Miranda

You may also like

Prime on Purpose

Prime on Purpose

The data-driven approach to carcass grading and marketing helps you reduce variability and capture more premiums. Achieving Prime pays off, and genetics can help you hit your quality goals faster.

Helping Hands, Helping Herds

Helping Hands, Helping Herds

“When I die, I want to come back as one of your cows,” murmurs a friend to Steve Zybach. Full to the brim from an alfalfa ration every day, bountiful fields of lovegrass stretched out across the Texas Panhandle—and owners who leave no ounce of cattle care up for question. The Zybachs’ motivation for this level of dedication to their Angus cattle is simply love.

An Unforgiving Land

An Unforgiving Land

What makes a ranch sustainable? To Jon, it’s simple: the same family, ranching on the same land, for the last 140 years. The Means family never could have done that without sustainability. Responsible usage of water, caring for the land and its wildlife, and destocking their herd while the land recovers from drought.