Beef’s a trip day 20: Getting quality in the carts
Date: Nov 19 2012
Blog & Consumer ConnectionWe introduce you to a couple of men who work hard to make sure the beef you produce ends up in shopping carts and on dinner tables.
Category: Blog
Beef’s a trip day 19: Beyond prices, grocery stores uncovered
Date: Nov 19 2012
Blog & Consumer ConnectionIt seems like if the grocery store comes up in everyday conversation, it’s because someone is complaining about food prices.
Beef’s a trip day 18: He’s on your team
Date: Nov 18 2012
Blog & Consumer ConnectionThat was Dennis Hendrickson when I was setting up an interview to talk about his job working for a East Coast foodservice distributor.
Beef’s a trip day 17: From here to there–and a lot more
Date: Nov 17 2012
Blog & Consumer ConnectionToday we’re shining the spotlight on foodservice distributors: the people who get those thousands of different products from the packer or further processor into the hand of chefs across the country.
Beef’s a trip Day 16: Further processors
Date: Nov 16 2012
Blog & Consumer ConnectionWhether it’s the next craze or a better way to add value with an old favorite, you can bet the array of partners in the further processing business will keep finding new pathways that bring in more consumers
Beef’s a trip day 15: It’s not all about the beef.
Date: Nov 15 2012
BlogThey are the less-thought-about, the byproducts we use every day without even thinking about how they might have started out on our very ranches and feedlots.
Beef’s a trip day 14: Packers up close & personal
Date: Nov 14 2012
Blog & Consumer ConnectionEvery year our packing partners across the country open their doors for dozens of tour groups. From Dakota Dunes, S.D., to Amarillo, Texas, from Joslin, Ill., to Dodge City, Kan., chefs, salespeople and culinary educators see beef production up close.
Beef’s a trip, Day 13: The target
Date: Nov 13 2012
Blog & Grid Marketing & Targeting the BrandToday, it’s time to look at one component of most grids that predates those grids and helped launch the whole idea of value-based marketing.
Beef’s a trip day 12: Packers want quality
Date: Nov 12 2012
Blog & Consumer Connection & Grid MarketingYou’ve heard me say it before but just to be sure: Packers are not your enemy. Now that we’ve got that out of the way, let me talk a little about packers and beef quality.
Salt of the Earth
Date: Nov 11 2012
BlogWith Gregory Feedlots for 35 years, David is steeped in knowledge about the feeding, care, and marketing of cattle. Particularly good Angus cattle.