Date: Jul 08 2011
| BlogThe amount of time it takes to make genetic changes and then see results and act on that information is agonizing. You can be heading down a rabbit trail for several years before it shows up in the quality of replacement heifers or in feedlot data.
Date: Jun 28 2011
| BlogHow much will consumers be willing to pay for our product? Our whole brand works on the idea that people will pay more for CAB than commodity Choice because of its consistency, flavor, etc.
Date: Jun 27 2011
| BlogOur CAB-licensed feedlot partners vary a great deal in size, ranging from about 500 to 50,000-head capacities, but they all share a focus on procuring and managing quality cattle.
Date: Jun 24 2011
| BlogOur chef team pounds the pavement to educate and encourage people to cook and serve beef. If they learn about its versatility, unmatched flavor and unique nutrient profile, they’re sure to fall for it.
Date: Jun 20 2011
| BlogI often have one more hurdle. It can be really hard to explain that I work for a non-profit branded beef company. It usually leads to this little misunderstanding.
Date: Jun 13 2011
| BlogIt seems just about everything about weaning matters to everything from health to final performance and grade. I really learned that two years ago when I did a series on early weaning.
Date: Jun 08 2011
| BlogMost people say that feedyards aren’t pretty, but I think these black beauties from June 2010 story trips prove them wrong. Our CAB-licensed feedyards make awfully pretty pictures.
Date: Jun 07 2011
| BlogThere ARE differences in marbling, tenderness, cutability and yield that run in families. Of course, selecting for these things means producers must get paid for them.
Date: Jun 06 2011
| BlogThanks to our team who works to ensure the beef sold is the real deal, our brand is protected. Our licensed packers report how many cattle were certified any given week and how many of those pounds were sold as branded product.
Date: Jun 03 2011
| BlogAiding in a quality focus, getting paid for what your cattle are worth, increasing profitability—I’d imagine these all sounds like good things to you, right? But cow-calf producers often say, “Yeah, but what if we sell at weaning?”
