When it comes to beef quality, the stocker industry is sometimes considered oblivious, or driven only by pounds. But market dynamics have continued to build the case that quality matters to these entrepreneurs, and of course, they matter in any discussion of beef quality.
A lot of folks in the beef industry worry about where the next generation of ranchers will come from. But cattlemen with real foresight wonder about tomorrow’s consumers. Certified Angus Beef LLC recently partnered with its licensed distributor, Performance Food Group, at the Culinary Institute of Virginia (CIV). Their joint mission: to educate the next generation of chefs on preparing high-quality beef dishes that will capture future consumer demand.
A couple of empty semi-trailer trucks and a signed, blank check arrived at a southwest Montana ranch late one fall. The rancher helped load some of his best calves, and then watched the trucks head back to GG Genetics feedyard in Ida Grove, Iowa. The check stayed in Montana; the value returned to Iowa.
A big feedlot can stand out for personalized custom cattle feeding, if it has the right people. Consider Garden City (Kan.) Feed Yard, LLC, where employees stay on for 20 years or more because the programs they manage work so well.
Dara Dix will tell you there’s no secret to her success, though she may balk at taking credit for it. You could call her “the secretary” at McPherson County Feeders Inc., a Certified Angus Beef LLC (CAB) licensee near Marquette, Kan. But neither that nor her job description are enough to justify her selection as 2009 CAB Quality Assurance (QA) Officer of the Year. Still, she earned the honor.
At Buffalo Feeders LLC, military precision brings in the feeding day, sure as reveille. Trucks trundle out at 0600 hours, filled with ration that has been weighed and measured within a 1% accuracy margin. Every load of corn has been sampled, and the flake is tested every hour. Pen after pen of uniform, black cattle line the bunks, ready for chow.
When you walk into a grocery store, you’re surrounded by choices of several branded beef lines. That’s a relatively new development, promising better beef, and it’s most apparent in just the past 10 years.
A decade after retiring as executive director of the world’s premiere branded beef company, Louis M. “Mick” Colvin’s dedication to leadership in the beef industry is unwavering. College juniors and seniors who share Colvin’s passion for the beef industry are encouraged to apply for the $9,000 in scholarships sponsored by Certified Angus Beef LLC (CAB) and the Colvin Scholarship fund.
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