Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Trading ski hills for Eagle Hills
Meet Jessie Rudolph. Calving season keeps this high school sophomore home this time of year, but doesn’t keep her from expanding her horizons.
Doing what works
With a smile on his face, I see he enjoys talking about the cattle more than the crops. His eye for quality is also apparent.
Permission to straightbreed
But year after year, our team visits intelligent, strategic-minded ranchers who are not only making money with straight Angus, but who are making more money with a single breed.
Consumer Connection
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Research Drivers
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