Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Following the calves: A success story in the making
It’s become a running joke in the Evert family that ranches near Brady, Neb.: The first year Virginia was at the clipboard during preg-checking time, mysteriously all the wild cows came up “open.”
Following the Calves: 86% CAB and Prime: “still OK”
In October, the last of last year’s 150 calves finished at Cattleman’s Choice Feedyard, near Gage, Okla., went to harvest at National Beef.
Following the Calves: Everything Evert
Brandon and Virginia Evert, and their neighbors, cousins and seemingly best friends Kirk and Rachael Evert ranch together, raise kids together and generally “do life” together.
Consumer Connection
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Research Drivers
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