Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Following the calves: Proud to pass it on
“I don’t want to be the generation that screws it up.”
South Dakota rancher Troy Hadrick told me that as we discussed all the changes he’s seen in four years at the helm of his family’s commercial Angus herd.
Following the Calves: Rapid change
When Troy Hadrick contemplated managing his family’s commercial Angus herd near Faulkton, South Dakota, change was a given. It was even part of the allure.
Competition and carcass
Pulling up to the Davis family’s Angus operation I was in awe of all the Oklahoma State memorabilia on the front porch.
Consumer Connection
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Research Drivers
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