Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
It takes a team
It’s about more than hard work and great genetics — having the right people in business with you can make all the difference.
Ready for rory?
I strain my ears as a few people wander into the kitchen of the Amarillo Country Club, pondering if those new voices match the one of chef and TV personality Rory Schepisi.
Not just a carcass program
“Rather than going for extreme, we make sure the cattle do everything else right and then pick the best you can for the traits you’re trying to improve,” Doug says.
Consumer Connection
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Research Drivers
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