Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Time and data will tell
“We want to be able to capture the true value of the genetics we’ve invested in,” Billy says. “And to do that, we need to hang them on the rail and see what they’re worth.”
The road ahead
Cattle from the Southeastern states have a mixed reputation for delivering carcass merit. Pockets of excellence lift that overall image.
Call the cattle ‘Hoover’
We were sitting in her parked truck, next to the old house where her grandfather was raised, cattle to our left and behind us. “Just call the cattle ‘Hoover’,” Landi Livingston said matter-of-factly.
Consumer Connection
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Research Drivers
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