Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Leveraging known genetics
They’ve been retaining ownership of their calves for more than a decade, finding success in the practice – but that’s not where they stopped. Cattlemen Blake Robertson and Virgil Ast are continuously selecting Angus bulls and cows with quality genetics to improve their end product.
Calculated changes
Missouri commercial rancher Jeremy Zoglmann turns risk into reward, earning 80% CAB out of 150 calves sold each year. His success is a result from his dedication to quality Angus genetics and goal to increase premiums on his calves.
Breeding for the brand
With goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Consumer Connection
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Research Drivers
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.