New CAB website designed for producers
by Miranda Reiman
November 1, 2011
Sure, you’ve heard about theCertified Angus Beef ® (CAB®) brand, maybe even looked it up online. Thousands of regular visitors will notice new pictures and a more attractive layout at CABpartners.com.
That’s catchy, but the real benefit of the recent redesign is improved navigation. “It’s much easier to get around,” says Laura Nelson, industry information specialist for the company.
“We tracked usage for years, then worked for months to make it better, a place where you can learn more about how to raise higher-quality beef and reap the financial rewards for doing so,” she says.
The previous site was organized by industry segments, but the new, topical approach leads visitors through selections that include management, health, genetics, nutrition and marketing.
If you’re looking to find a CAB-licensed feedlot or want to know how to get top dollar for your Angus-influenced calves at auction, for example, click “Marketing.” If you want to learn more about the expected progeny differences (EPDs) that make the most difference in CAB acceptance, click “Genetics.”
“There is plenty of new information, but all of the tools from our old site are still there,” Nelson explains. The Calf Price and Fed Cattle Breakeven calculators are accessible in the marketing section, along with seedstock marketing tools and tips on how to build a resume for your calves.
“We can feature our latest news more prominently now,” she adds. “There’s even a video library filled with informational clips from ranchers, feeders, researchers and allied industry folks.”
Other new items include a social media bar at the bottom of the page that points users to the Black Ink blog, Twitter feed and Facebook page. Rotating features along the left-hand side of the home page point to “spots of interest” on the website, Nelson notes.
“Our team interacts with producers every day, and we took a lot of advice on how to make this a one-stop resource for everyone trying to hit the CAB target,” she says. “It’s streamlined, user-friendly and less static.”
She encourages producers to visit often, as information is typically updated daily.
What if you can’t find what you’re looking for?
“It might take a while for frequent visitors to the old site to get used to our new navigation,” Nelson says. “But our team members’ individual contact information is listed under the ‘About Us’ tab, and we’re happy to direct you to a link.”
Although the entire site is rearranged and the look is different, the address is the same as it’s always been: www.cabcattle.com.
You may also like
Certified Angus Beef Bringing Unique Rancher Event to Kansas
Backed by the latest science and industry expertise, BQA provides practical guidance to help protect cattle well-being, beef quality and producer investment. More than a certification, it serves as a commitment to continuous improvement for farmers and ranchers working to raise high-quality beef the right way.
Certified Angus Beef Launches New Podcast
The CAB Bite podcast answers burning questions about the brand. In 20 minutes or less, listeners will get an extra “bite” of news, insights and practical takeaways. The short-form podcast aims to give the beef community an up-close, behind-the-scenes look at CAB and its supply chain.
Sysco Highlights the Value of Beef Quality Assurance
The commitment to cattle care and continuous improvement is also reflected in the Raised with Respect™ program, a partnership between CAB and Sysco, now in its third year. The initiative helps expand awareness of BQA principles while supporting educational resources for ranchers and additional collaboration across universities, extension systems and industry partners.