In the black

Why then, at full Certified Angus Beef LLC (CAB) staff meetings last week, were we excited when we saw a slide that started out like this?

Of course, we aren’t thrilled that the nation’s cowherd has seen such a severe decrease in numbers over the past few years or that beef supplies will have to tighten before they increase.

But in spite of that big red -2.5%, we were excited. Because the rest of the chart looked something like this:

Increasing cattle identified, certified and sold as Certified Angus Beef ®.

What do those numbers mean to us?

“We have more Angus genetics than there have ever been, and they’re more predictable and more focused on making CAB than ever before,” John told the 117 or so of my fellow employees who had gathered to hear about the state of the brand, among other topics.

What do those numbers mean to you?

“I’m as confident in the value proposition that our brand offers than I’ve ever been,” he said. “That’s not based on opinion, but just look at what we see in the market.”

Looking back, we see seven “best ever” sales years in a row. We recently reported that packers have paid nearly $50 million per year in grid premiums for the CAB brand alone. We see people all along the beef chain who are not just willing to pay more, but who ARE paying more to either offer or enjoy a predictable, tender, packed-with-flavor beef.

“That kind of economic signal is real,” John said.

That ought to get you excited, too, if you’re with us on this quality beef production team.

May your bottom line be filled with black ink,

Miranda

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