Different by design
Everything about Revier Cattle Company near Olivia, Minn., screams differentiation, starting with the innovative manure handling plan that includes an underground sewer and a solids separator. From the immaculate facilities to the completely uniform look of the cattle on feed, it doesn’t take long for one to realize this isn’t your average feedlot.
Tom used to custom feed cattle, but when he went to owning them all himself he got real specific on the kind of cattle he wanted and the ultimate product he wanted to produce.
A survey of the yard shows pen after pen of uniform, Angus cattle.
“Angus has improved the genetics the most and improved quality in all aspects, not just dollars in the beef,” Tom said.
But he quickly learned that going straight to the rancher source was the easiest way to be sure he had the kind of critters that fit his program.
“We found out not all black cattle do the same,” he said.
Just one more point of differentiation that makes his feedlot tick.
May your bottom line be filled with black ink,
Miranda
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