This winner wins with data

Date: Jun 07 2011

Blog

There ARE differences in marbling, tenderness, cutability and yield that run in families. Of course, selecting for these things means producers must get paid for them.

Mistakes, cheats–we catch ’em all

Date: Jun 06 2011

Blog

Thanks to our team who works to ensure the beef sold is the real deal, our brand is protected. Our licensed packers report how many cattle were certified any given week and how many of those pounds were sold as branded product.

Market at weaning like a feeder at finishing

Date: Jun 03 2011

Blog

Aiding in a quality focus, getting paid for what your cattle are worth, increasing profitability—I’d imagine these all sounds like good things to you, right? But cow-calf producers often say, “Yeah, but what if we sell at weaning?”

Influencers

Date: Jun 02 2011

Blog

Never underestimate the value that family, friends, neighbors, teachers, and clergy have on the way you live your life, conduct business, raise cattle, and how you share your talents and treasures with others.

Food morality on the ranch

Date: May 25 2011

Blog

I strike up a lot of random conversations in boarding lines, airport bars and with new seat buddies. Not surprisingly, many of these conversations end up on a beef related topic.

Ghost yards

Date: May 20 2011

Blog

I went by a feedyard in the panhandle of Oklahoma on recent travels, and it was just one of those experiences that was a tad bit eerie. One reason for fewer feedlots is that cattle are simply larger now.

Niche or not?

Date: May 20 2011

Blog

Last year our licensed partners sold 777 million pounds. As industry-wide quality has increased, nearly one in four Angus-type cattle qualifies for our brand. One in seven beef carcasses makes CAB.

Grass and other disappearances

Date: May 17 2011

Blog

We like it when things are “normal,” but realize our average climate is the result of a wide range from year to year.