Beef State senior interns with CAB

 

by Natalie Jones

Fifth generation on her family’s 120-year-old Diamond Bar Ranch near Stapleton, Nebraska, Natalie Jones joined the Certified Angus Beef LLC (CAB) producer communications team this fall as an intern. 

“Besides her writing skills, Natalie brings an insider’s perspective on Sandhills cattle ranching, from health to genetics and grazing management,” says Director of Producer Communications Miranda Reiman. The internship fits into Jones’ last semester at the University of Nebraska-Lincoln, where she’s completing her bachelor’s degree in agricultural and environmental sciences communication with a minor in the Nebraska Beef Industry Scholars Program. 

Working from the Beef State, Jones helps the CAB team across the country craft stories about outstanding Angus producers and inform audiences through technical articles, features, news releases, video scripts and social media.

“I come from a place where cattle are king, so I know the value in ‘Targeting the Brand’ through sire selection and herd management,” she says. “People work hard to make their living in livestock, so I hope to help point out ways to add value to their cattle.

Jones formerly interned with Superior Livestock Auction in Fort Worth, Texas, and grew up showing livestock in 4-H. A member of Agricultural Communicators of Tomorrow, she also served UNL student government as a senator for the College of Agricultural Sciences and Natural Resources. 

Her ties to the industry come from a lifetime of working in it. Some of her favorite memories are working cattle with her parents Robert and Susanne Jones and siblings Shaylee, Grant and Lance. 

you may also like

Curiosity Changed the Beef Industry

Curiosity Changed the Beef Industry

Dr. Del Miles built a career on asking better questions to inform smarter decisions. Throughout his career, he challenged assumptions, advanced science-based management and helped cattle feeders prevent problems before they started. His influence reaches beyond feedyards, shaping the way veterinarians, researchers and cattlemen think about herd health.

Eye on the Target

Eye on the Target

Regardless of a producer’s goal, each genetic decision takes you a step closer or further from achieving it. Targeting the Brand is a tool for cattlemen pursuing quality gains, helping commercial producers know and best leverage the value of their Angus cattle on sale day.

Seasonal Carcass Impacts

Seasonal Carcass Impacts

An overriding theme across the past 18 months in the beef sector has been increased carcass weights. In general, fed steer and heifer carcasses averaging 25-30 lb. heavier year over year has been a net positive for the industry.