Tehama Angus Ranch Receives Seedstock Commitment to Excellence Award

The Borror family was honored at Certified Angus Beef’s 2025 Annual Conference.

by Briley Richard, freelance writer for Certified Angus Beef

September 29, 2025

Stretches of orchard flash by in rows. Tucked into a horseshoe of mountain ranges, sunbeams cascade across a landscape more known for celebrities and coastlines than diverse farmland. 

But on a quiet stretch of Northern California rangeland, a different story unfolds. The Borror family’s legacy speaks through the cattle they raise, the ground they steward. The generations who’ve made a life here demonstrate commitment to doing things right, even when no one is watching. 

“We don’t take it lightly,” Erin Borror says. “We are gifted with this land to be stewards of it, not only for our generations, but for everyone around us as well.”

This attitude applies to every aspect of Tehama Angus Ranch. For that, and their dedication to high-quality Angus genetics, the Borror family earned the 2025 Certified Angus Beef (CAB) Seedstock Commitment to Excellence award. They were recognized at CAB’s Annual Conference in September.  

Early Transitions

With humble beginnings, William “Bill” Borror, set the foundation decades ago with his passion for cattle. Not a salesman by nature, he believed the cattle should speak for themselves. He relied on data and visual appraisal to make selection decisions. That same quiet approach carried through to his son Kevin, and now his grandson Bryce, who serves as herdsman.

“Dad focused on the cattle,” Kevin says. “The cattle were his dream, and his passion was raising the best cattle that he could.” 

Now in the role of mentor more than manager, Kevin recalls his own transition into leadership years ago, following a family pattern.  

“My dad took over from his dad at a younger age, and I took over from my dad at a younger age. So I’m letting Bryce take over for me at a younger age.” 

Bryce hit the ground running, paying attention to where the cattle live and what they consume nearly as much as the cattle themselves. The operation makes use of its diversified crops by converting walnut and almond hulls into supplemental feed and growing much of its own forage. Summer rotational grazing on irrigated pastures ensures the land that supported this family for more than half a century is well-equipped for generations to come. 

“These pastures have been planted for 50 or 60 years,” Bryce explains. “We try to keep our land in the best shape we can by refreshing it and protecting it.” 

Balance by Design 

Bryce has embraced his role with a focus on data-driven genetics and customer results. Tehama Angus Ranch hosts an annual bull sale, serving a customer base as diverse as the region. But in the high desert or down on the coast, there’s one thing they’re all looking for: balance.  

“Our customers are looking for balance-trait genetics,” he says. “They’re looking for bulls that’ll sire a really nice set of replacement females. So when we add in some carcass traits, that returns more to them when they go to sell their calves.” 

Striking that balance means selecting genetics with strong maternal traits and solid carcass value, both tied to customer profitability. The CAB Targeting the Brand™ logo has become an invaluable tool for aligning their cattle with expectations. 

“Our customers’ main goal is to hit CAB premiums and get rewarded for those carcasses,” Bryce says. “Targeting the Brand is the easiest way for us to bring out bulls that meet those specifications.” 

For two years running, 62% of their bulls have earned the logo, sending a clear signal to customers. 

He adds, “Having that information so that they can flip through a sale book and say, ‘This is what I’m trying to shoot for,’ and then make sure it meets the rest of their requirements for their environment.” 

Since most of their customers sell calves on a video sale, having a reputation for data-backed consistency is crucial. Whether it’s weights from start to finish, ultrasound or genomics, the Borrors not only collect vast data, but use it as a tool to help customers.  

“We provide most all the information that’s out there,” Bryce says. “We prioritize that for both ourselves and our customers. If we don’t share what we collect, then it’s just all a waste.”  

That deep understanding of customers results in repeat business. The closed cow herd builds their reputation for consistent quality. 

“Most of our customers are repeat customers,” Bryce says. They expect similarity over the years, “but as we make improvement, they’re going to make improvement.”  

A Lasting Impact 

This theme of tenacity and thoughtfulness led to Tehama Angus Ranch earning the 2025 CAB Seedstock Commitment to Excellence award. For a family that doesn’t ask for recognition, it is meaningful. 

“It’s truly an honor,” Kevin says. “And for my father, it’s well deserved. He’s put his heart and soul into these cows.”  

From Bill to Kevin to Bryce, three generations now tend Tehama land, with likely more to come. For the Borrors, the goal isn’t reinvention but staying true. True to the cattle, true to the land and true to what got them where they are today. 

Find the original story published in the October 2025 Angus Journal.

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