Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Competing with quality
From the bright lights and shining hardwood of a basketball court to the cedar shavings of an auction ring, if there’s one ideal Pat Goggins believes in, it’s competition. Growing up the youngest of six boys born to sharecroppers can do that. It could come from his love of athletics or his early start as one of the most sought-after purebred auctioneers in the country, but whatever gave him that drive, the result is somewhat of an empire around a Billings, Mont., base. At the center is the Vermilion Ranch, where adding value to customer cattle helped earn the 2013 Seedstock Commitment to Excellence Award at the Certified Angus Beef ® (CAB®) brand annual conference in Palm Desert, Calif., Sept. 18-20.
Still at the top in beef quality
It’s hard to stay at the top. But the “coaches” at Performance Blenders of Jackson, Mo., found ways to work with their team of 130 or more cattle producers to keep a traveling trophy. That’s the Certified Angus Beef LLC (CAB) Quality Focus Award for feeding partners with up to 15,000-head capacity. Last year’s drought and resulting high corn prices forced the team to modify a few strategies, but those challenges did not overcome efforts to raise cattle that hit the CAB and Prime target.
History in the making
I recently visited with Mike and Aaron Atterholt, their wives — both named Mandy, and their daughters.
Consumer Connection
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Research Drivers
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