Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Keeping it simple
For more than 40 years, Bob and Becky Avery have run their Olsburg, Kan., ranch with the goal of keeping it simple.
Connections
I’ve known the Rezacs for a long time, even before moving out to this Vermillion Valley south of Onaga, Kan., in 1980.
Incorporating a legacy of quality
Meet Paul and Nancy Miller, 4th generation ranchers whose family has been working the same land in the Flint Hills of Kansas since 1878.
Consumer Connection
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Research Drivers
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