Stories for Success
We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.
These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.
We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.
Big Thinkers
Thorpe honored for beef industry achievements
There is no man more associated with the words “cattle market” than Topper Thorpe, who left his mark on the industry during a 32-year tenure with CattleFax. His contributions and leadership will be noted as Thorpe receives the Feeding Quality Forum Industry Achievement Award in August.
Faith, family and feed
In December 2007, at 28 and 30 years of age, “the Tiffany boys” to the locals around Herington, Kan., became some of the youngest feedlot owners in the industry.
Keeping it simple
For more than 40 years, Bob and Becky Avery have run their Olsburg, Kan., ranch with the goal of keeping it simple.
Consumer Connection
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Research Drivers
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