Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.
The Brand that Pays®
We’re a rancher-driven, not-for-profit business. As a subsidiary of the American Angus Association, Certified Angus Beef works on your behalf to build demand for your Angus cattle, and that translates to more dollars in your pocket. Together, we’ll help you supply the brand.
About Us
Targeting the Brand™
It takes more than a black hide to earn Certified Angus Beef premiums. The right genetics paired with the best management practices should get noticed. Simplify the selection process for your customers with Targeting the Brand™.
About UsThe Best Sourced Beef
Certified Angus Beef partners want the best products to sell and serve in their retail and foodservice businesses. When it comes to beef, they can feel good about purchasing the Certified Angus Beef ® brand because of your hard work. That’s why the brand invests in initiatives to support producers and the next generation.
Putting People First
Certified Angus Beef invests in people and communities where our beef is raised and enjoyed. Through scholarships, we’re supporting the next generation of agriculturalists so they can make a significant impact on the beef industry.
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Raised with Respect™
By supporting Beef Quality Assurance as a continued education option for cattlemen and women, together Certified Angus Beef and Sysco are elevating your commitment to cattle care to address consumer interest, reinforce trust and help ensure future beef demand.
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Land Stewardship
The best beef starts with healthy land. Land Stewardship is a free, online course designed for producers looking to strengthen their land management practices. Learn how to steward your land for a more profitable and resilient ranch.
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Working Grasslands Conservation Initiative
Cattle and ducks may seem to be an unlikely combination, but both need common resources to thrive: grass and water. See how we’re collaborating with Ducks Unlimited to make improvements to the environment on ranches.
Learn MoreLatest Brand News
The typical October beef market is marked by a strong swing in carcass cutout values as a lull in demand follows Labor Day, sending cutout values to a seasonal low beginning in October.
Today’s market is complex and competitive. The collective effort of stakeholders across the supply chain positions Certified Angus Beef to meet the record demand for premium beef moving forward. Signals across the beef industry are clear and Angus farmers and ranchers seeking high-quality genetics that deliver premium beef are producing a product in high demand.