Building blocks of CAB knowledge

It never ceases to amaze me is how many people do not know about Certified Angus Beef ^®, but when shown the logo they can surely identify it. I must admit I was in that group prior to working here. I knew what CAB was, although I didn’t know much about the company or the brand in and of itself.

Even though I’d already been intern for three months, when I attended the company’s Building Blocks for Success Seminar last week, there were key points and facts I picked up along the way:

• Although CAB is a non-profit organization they are funded by an average of $0.02 per pound of product sold. This commission is paid by the packing plants. I was always curious; something had to keep up the immaculate facilities, marketing resources directed at the product and the brand logo on everything.
• Another cool aspect I didn’t realize was our staff knows exactly how many cattle are certified every day in the packing plants in the United States and Canada. Every step along the way from “field to plate” is tracked and recorded.
• CAB accesses more than 85% of the North American packing base, and around 70% of the cattle harvested in the U.S. have Angus influence. Those cattle are evaluated under CAB’s 10 specifications.

All in all this experience has been incredible.

I have experienced many different states, met plenty of new faces, been able to tell the stories of farmers in the mid-eastern states, explore my photography passion and most importantly have made connections and friends that will last me a lifetime.

This company will always continue teaching me things.

~Katie

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