Respect for the animals. Respect for the land. Respect for your fellow man. Respect isn’t just a word. You mean it, live it, breathe it, and at the end of the day, you swear by it.
Raised with Respect
Respect is the foundation upon which Certified Angus Beef producers and consumers find common ground. Producers respect the consumer’s need for high-quality beef raised right. Consumers want to know that producers are invested in sustainability, safety, and the best care for animals. Both want the same thing – respect for the animal and for each other.
And both want to be heard. Beef Quality Assurance (BQA) certification gives Angus cattle producers and consumers a voice that brings everyone to the table. It builds a connection. It says, “This matters.” Because in this industry, respect isn’t just something – it’s everything.
Committed to care. Backed by BQA.
WHY CERTIFIED ANGUS BEEF CARES
We know Angus producers are committed to raising the best beef the right way. We also know that Certified Angus Beef partners and consumers want to know more about how cattle are cared for. Of the 51% of consumers who have concerns about beef production, their greatest concern is animal welfare, compared to concerns about environmental impacts, antibiotic use, or hormones.[1]
For cattlemen and women who are raising beef to higher standards, becoming BQA certified is an easy, effective way to get credit for the care you’re already giving your livestock. BQA or equivalent programs verify your commitment to consumers. That’s why Certified Angus Beef is sharing your story to build stronger beef demand and increase consumer trust.
Footnote: [1] Consumer Beef Tracker, Jan-Dec 2021
These Aren’t Your Normal BQA Trainings
We’re rethinking BQA training. By partnering with Sysco for our Raised with Respect™ campaign, we’re bringing a premium angle to BQA trainings offered at key events.
We’re currently planning BQA trainings for 2025 and 2026. Come back soon for more details.
Join us at a BQA event near you:
Beef Quality Assurance Training
Friday, October 31, 12:30 to 2:30 p.m.
You hold high standards at your operation. As an Angus breeder, you have a critical role in delivering high-quality beef to consumers. Take your commitment one more step with Beef Quality Assurance (BQA) certification. Join us at the BQA training to focus on the best management practices—from health to husbandry. Education will be led by A.J. Tarpoff, DVM, MS. Light snacks and prizes will be available for attendees. All attendees will receive one bourbon bar ticket, good for the Welcome Reception.
Welcome Reception and BQA Celebration
Friday, October 31, 6:00 to 8:00 p.m.
Raise a glass to raising cattle the right way. Join us for a night of flavor with Certified Angus Beef ® small bites and a bourbon bar during the Welcome Reception. We’ll tip our hats and raise our glasses to BQA-certified cattlemen and women, because high-quality beef and good bourbon don’t happen by accident.
The BQA Celebration is sponsored by Raised with Respect™, a campaign by Certified Angus Beef and Sysco.
ENTER OUR SWEEPSTAKES
You’re putting in the work to raise cattle the right way. With hosting season just around the corner, you’ll be spending time with loved ones in between chores. We have something that will make it a little easier (and more fun) for the whole family. Well, at least for one lucky family.
Just in time for Christmas, we’re giving one winner’s toy room and kitchen a refresh. Enter to win the ultimate farm set with Little Buster Toys and a Certified Angus Beef barn AND new kitchen tools for holiday gatherings. Entries close at 10:00 a.m. ET on December 12. Review the Sweepstakes Rules.
GIVEAWAY DETAILS
📣 For the Kids: $1,500 Value Farm Set from Little Buster Toys and Certified Angus Beef
Giveaway includes: CAB Farm Playset, Semi Truck, Flatbed Hay Truck, Gooseneck Long Trailer, Gooseneck Hay Dump Trailer, Panel Trailer, Squeeze Chute, Sweep Alley, 6 5-Piece Panel/Gate Combos, Calf Creep Feeder, 2 Hay Feeders, 8 Round Hay Bales, 7 Angus Cows, 7 Angus Calves, 5 Angus Bulls, 2 Cattle Feeders
📣 For the Big Kids: $1,500 Value Certified Angus Beef Store Merchandise
Giveaway includes: Reverse Sear Pan, Meat Thermometer, Salad Fork & Spoon Set, Steer Trivet, Kitchen Scale, Charcuterie Board, Knife Block, Walnut Cutting Board, 2 Pottery Mugs, 4 Double-Wall Tumblers, 4 Spats, 4 Mini Salt & Pepper Grinders, 4 Linen Tea Towels, 4 Swedish Dishcloth Sets
BONUS WINNERS: Five runners-up will each receive a $300 voucher to shop the Certified Angus Beef Store, redeemable online.
More Than 3,000 Producers Certified
During the first year of Raised with Respect™, Certified Angus Beef and Sysco collaborated in key cattle production states to host a series of dynamic educational opportunities for thousands of cattlemen and women. Each of the 11 workshops were customized and coordinated with state entities who also had a vested interest in BQA and cattle care initiatives. States included Florida, Texas, Montana, Iowa, Nebraska, Kentucky, Missouri, Kansas, Oklahoma and Ohio. Through in-person events and promoting online BQA certification, more than 1,546 ranchers earned their BQA certification from July 1, 2023 to June 30, 2024.
The second year, the campaign shifted focus to more digital advertising. It also sponsored BQA training at key industry events: National Junior Angus Show, Feeding Quality Forum, Angus Convention, NCBA Convention, Iowa Beef Expo and additional state trainings. Between July 1, 2024 to June 30, 2025, 1,612 BQA certifications were attributed to the Raised with Respect™ campaign both in-person and online.
Raised with Respect™ is a campaign brought to you by Sysco and Certified Angus Beef to highlight the shared commitment to support farmers and ranchers and the entire beef community. By investing in BQA training, the partnership elevates the cattle industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.