CAB information team grows

by Miranda Reiman

Laura Nelson, a recent University of Wyoming graduate from the rural Nebraska side of Pine Bluffs, Wyo., joined the Certified Angus Beef LLC (CAB) staff June 1.

As an Industry Information specialist, she communicates the brand’s value to producers, and also serves as a liaison with marketing and public relations departments on a range of projects. Nelson works alongside director Steve Suther and specialist Miranda Reiman to produce stories, marketing pieces and website content to help drive Certified Angus Beef ^® (CAB^®) brand acceptance rates and explain the program to every audience.

“We’re very fortunate to have Laura on our team. She comes to us with a great range of experience in all forms of communication, knowledge of our company and a strong agricultural background,” Suther says.

Nelson earned a bachelor’s degree in communications with emphasis in agriculture and public relations, completing summer internships with the Wyoming Departments of Agriculture, and Travel and Tourism. Last summer, she served as a CAB marketing intern in Wooster, Ohio.

The 2004-05 National Beef Ambassador continued that industry leadership throughout her collegiate career, including a term as state FFA reporter and volunteering as a student worker at the 2008 National Cattlemen’s Beef Association (NCBA) convention.

Nelson is currently based out of the Manhattan, Kan., supply development office, but will transition to the brand’s corporate headquarters in Ohio this winter.