Leaving the ranch, knowledge in tow

There are the long hours; the difficult decisions; the stress including things like capital, regulations and margins.

But in the end doesn’t it just come down to the fact that you wish people knew how much you care about your land and your animals? Don’t you want them to put a little more faith and trust in you and the job that you do?

Last week I said I’d share some quotes from our Master’s of Brand Advocacy group (made up of foodservice distributors from across the U.S.) that traveled out to central Nebraska. Here are a few statements that tell me the whole experience was worth it, that we did our job.

•  “They are just the best people you could ever met,” one said about the ranchers after we jumped back in the rented SUV. “They’ve got to be the hardest workers ever.”
• “I didn’t even know there were places like this left in the United States.” I grew up on a farm, but the open expanses of a Sandhills ranch are still impressive, breathtaking, to me. Every time I visit. So I share that sentiment with the attendees who often just said, “Wow.”
• “These are families that have passed down these farms from generation to generation and they have to be respectful of the land and resources or their kids won’t have that life.”
• “They take pride in producing the best beef possible.”
• “They have to know so much.”
• “Each rancher and segment of farmers has a specific job and certain expertise to bring the product from pasture-to-plate.”
• “They are kind, hardworking people that make this country great.”

Amen.

We know those statements are true, but what’s better than us knowing it? Having people from Las Vegas to St. Louis to Philadelphia know that.

May your bottom line be filled with black ink,

Miranda

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