Cattle Marketing
Topping the cattle market requires more than just good looking livestock. In today’s marketplace, it takes an animal that combines nearly ideal physical conformation with detailed data.
If you believe you have above-average cattle, don’t settle for average prices. By targeting the Certified Angus Beef ® brand, you’re targeting The Brand That Pays™. Since 1997, packers have paid more than $1 billion in grid premiums for cattle that meet the Certified Angus Beef ® brand’s quality standards. Each year, CAB carcasses returned nearly $100 per head above market average. Together, we’ll help you supply the brand.
How you market your calves determines whether you capture your share of the premiums.
Communicate the value
There’s more to your cattle than meets the eye. Investing time to collect and promote the data behind your calves can help connect them with buyers who recognize the potential of your program and genetics. Make sure you get paid for the added value in your cattle by using tools like AngusLink® to help communicate their market value.
