Love is in the air…
February 14, 2011
So here’s a myth I love to tackle!
A week and a half ago, thousands of cattlemen gathered for the Cattle Industry Convention. Now, many of them are home and, like Steve, into calving.
But one rancher I visited with was already looking ahead to breeding. Thinking about his next infusion of genetics, he wondered if he should take his sights off quality in an effort to get more performance in his herd.
Heavens to Besty! Hold your horses! Oh my stars! The corny catch phrases for *shock* could go on and on, but let’s get right down to the knitty-gritty of mythbusting.
Myth–High grading cattle don’t gain well.
Fact–Performance and quality—those two are not independent of each other. (Thank goodness, because folks wouldn’t produce cattle that make CAB if they also didn’t pay the bills.)
In fact, another person I caught up with in Denver was Shawn Walter, of Professional Cattle Consultants.
He recently analyzed some data—er, correction A LOT of data, like 440,000 head a lot—and found that the highest profit groups were also the highest gaining and highest grading.
“A common misperception is that you have to give up feeding performance to get grade. Yet,the higher grading cattle also tend to gain better,” he says.
Yup, those in the high grading third gained 3.18 lb./day, versus 2.97 for those in the lowest grading group. If you’re intrigued, check out the full “Profit Profiles” report.
It appears you can have your cake and eat it, too.
So this gentleman I spoke with can keep his carcass focus and add in performance criteria and he’ll get a calf crop that’s as good as gold, or at least worth more money at every segment.
If you’re already hitting all the bells performance-wise, you can start to consider the carcass to have the real “bell ringers.”
But, wait–there’s more good news!
Those who already enjoy the predictability and wide selection of Angus genetics (this guy was) can hit high marks in both growth and grade. A growing body of research shows that straightbred Angus cattle can outperform all others in the feedlot.
That’s news that could just about tickle anybody pink. (Kind of fitting for Valentine’s Day, don’t ya think?)
Here’s to celebrating both the day & this exciting revelation in style!
May your bottom line be filled with black ink,
-Miranda
You may also like
Texas Ranch Received CAB Ambassador Award
Visitors to 2 Bar C Ranch near Luling, Texas, often describe the quiet first. That peace reflects low-stress cattle care, seedstock bred for the whole beef chain and a family that opens its gates, earning the 2026 CAB Ambassador Award.
Built For the Long Haul
Thirty-one inches of rain in 48 hours tested Biltmore Estate’s 130-year commitment to remain a profitable, working agricultural estate. Through Hurricane Helene recovery and high-quality Angus genetics, Biltmore stewards its land, livestock and community, earning the 2026 CAB Sustainability Award.
Jett Stream to Prime
In the Oklahoma Panhandle, four generations built a herd defined not by the odds against it, but by standards never lowered. That commitment drove decades of genetic and management improvements, taking Jett Ranch from struggling to reach Prime to more than 70% Prime today, and earned the ranch the 2026 CAB Commercial Commitment to Excellence award.


